Did you know – several useful tools are already at your disposal!

Check these out:

• Customer centricity (CX Playbook)

• • Personae : A persona is a representation of a group of customers whose behaviors and preferences are amalgamated into a single character that’s predictive of the larger group (see example below)
  • Templates for customer experience

• Innovation mindset (Innovation Playbook)
• Creative thinking frameworks (Ideo Design Kit)
• Integrating Security in Projects: ISP