Skyline Article
Business Challenge
SEKURIT TRANSPORT develops innovative glazing solutions for trains and buses, but many of their benefits are difficult to demonstrate through brochures, samples, or traditional presentations because they rely on real-world user experience and dynamic operating conditions.
The challenge was to create a compelling demonstration tool capable of turning complex technical performance into a clear, engaging, and memorable customer experience during trade shows, customer meetings, and specification activities
Solution Overview
GlazingXperience is an immersive VR application that enables users to explore and compare advanced glazing solutions for rail and bus transportation. Using realistic scenarios, it brings to life key benefits such as thermal comfort, connectivity, safety, privacy, and sustainability, transforming technical features into memorable customer experiences.
Built on the XR-Platform, the application enables reusable, scalable immersive demonstrations that strengthen customer engagement and support decision-making.
Why GlazingXperience?
- Accelerate understanding of complex glazing benefits for passengers, drivers, operators, and OEMs.
- Visualize real-world performance including thermal comfort, visibility, connectivity, privacy, and safety.
- Strengthen customer engagement through immersive and memorable product demonstrations.
- Support specification and decision-making by enabling direct comparison of multiple glazing solutions.
- Enhance the impact of trade shows, customer visits, and technical workshops.
- Promote innovation and sustainable mobility through interactive experiences focused on comfort, safety, and environmental performance.
Key Features
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- Immersive train and bus mobility environments.
- Interactive passenger and driver experiences.
- Dynamic comparison of glazing solutions and performance.
- Natural controller-free interaction.
- Single-user and collaborative sessions.
- Reusable and scalable thanks to the XR-Platform.
Scenarios
For Trains
- Thermal Comfort – Solar control glazing comparison.
- Connectivity – Enhanced mobile reception through GSM-friendly glazing.
- Privacy – Switchable transparency with AmpliSky®.
- Passenger Information – Dynamic pictograms with PICTOLIGHT®.
- Emergency Exit – Safety glazing evacuation simulation.
Demonstration of the Solo version: Video
For Buses: Citybus & Coach
- Thermal & Visual Comfort: Compare glazing solutions for improved comfort, solar control, and panoramic views.
- Passenger Information: Experience dynamic displays using PICTOLIGHT® technology.
- Driver Visibility & Safety: Explore enlarged windshields and Icecontrol® defrosting/defogging solutions.
- Visual Comfort: Discover AmpliSky® glass roof solutions for coaches.
- Sustainability: Learn about OTAÉ® low-carbon glass through interactive experiences.
Demonstration of the Solo version: Video
Business Impact
- 250+ professionals reached at major transportation events.
- Demonstrated to industry leaders including SNCF, Alstom, and international VIPs.
- Enhanced customer engagement through immersive product storytelling.
- Generated new business opportunities and RFQs.
- Reduced reliance on physical demonstrators and associated travel.
Takeaway Message
Turn innovation into experience, and experience into engagement.
By placing customers inside realistic transport environments, GlazingXperience turns glazing innovations into tangible experiences, helping transform technical discussions into stronger engagement, better understanding, and more informed decisions.
Seeing is good. Experiencing is better.